WEAR YOUR LEGACY
Created the 'Wear Your Legacy' campaign for Levi's 501 jeans, emphasizing their historical significance and contribution to gender equality initiatives. Each purchase donates to partner organizations, allowing consumers to wear the fabric of change and leave a lasting impact
Advertisment
The 'Wear Your Legacy' campaign features typographic ads that prominently showcase quotes from influential figures across various social movements. These quotes, rich in fabric metaphors, emphasize themes of unity, strength, and change, resonating deeply with the legacy of Levi's 501 jeans. Each ad powerfully connects the historical significance of these messages with the enduring quality and impact of the jeans, inviting consumers to be part of a continuing legacy of progress.
Social MEdia
In-store Patches
The 'Wear Your Legacy' campaign features typographic ads that prominently showcase quotes from influential figures across various social movements. These quotes, rich in fabric metaphors, emphasize themes of unity, strength, and change, resonating deeply with the legacy of Levi's 501 jeans. Each ad powerfully connects the historical significance of these messages with the enduring quality and impact of the jeans, inviting consumers to be part of a continuing legacy of progress.