LEVEL UP YOUR FITNESS GAME WITH SAMSUNG HEALTH
The Ask
Select a major brand like Samsung and identify and address negative associations, researching weaknesses and developing key insights. Create a digital campaign that goes beyond product advertising, incorporating transparent communication about corporate values and practices.
The Big Idea
Samsung Health revolutionizes wellness through gamification, fostering a supportive community and rewarding top performers with cutting-edge tech in a journey of collective self-improvement.
Through impactful ads and a fitness event, the brand invites users to join this adventure, culminating in an award ceremony for top performers to receive cutting-edge Samsung tech.
The App
Crafted an innovative subway ad campaign to optimize commuters' downtime between trains by seamlessly integrating quick, effective workouts. The strategically placed digital prompts encourage users to download our fitness app, offering a personalized and efficient fitness experience that complements their busy schedules. The campaign focuses on transforming idle moments into active opportunities, aligning with our commitment to promoting a healthier lifestyle through smart and accessible fitness solutions.
OOH & Digital Ads
Website
Streaming Service Integration
Elevating the Netflix experience, our fitness app integrates seamlessly, offering themed challenges aligned with users' favorite shows. When the 'Are You Still Watching' prompt appears, our app motivates users to enjoy quick, show-specific workouts—blending entertainment and wellness effortlessly.
Fitness Event
Day One: Mindful Beginnings
The discussions around mental health have never been more important. That’s why day one of the Health Keynote will immerse people in a world of tranquility as we kick off the event with group meditation and yoga sessions leading to interactive talks with mental health professionals, centered around taking care of your mental health in the modern world. Explore the synergy between technology and mental well-being, discovering new paths to inner balance.
Day Two: Fitness Fusion
It’s time to break a sweat! Day 2 is all about working out, with practical group exercises that cater to all fitness levels and mobility needs. From high-energy workouts to team challenges, learn when you can push your body’s limits and how to recognize when it needs to rest through group coaching sessions with the Samsung Health coaches and build the foundations for a healthy future, together.
Day Three: Award Ceremony
We believe good health should be its own reward… but we want to give you some more anyway. Cap off this unforgettable journey with a spectacular award ceremony where the best performing users during the Health Keynote will be recognised and get to take home cutting-edge Samsung tech, including smartwatches, phones, and even TVs!